I've dreamt it, defined it, pitched it, designed it, modeled it, built it, tested it, killed it, refreshed it, launched it, exited it, sold it, and advised others on it.
For 20+ years, that's meant working inside and alongside complex organizations, helping smart people cut through politics and ambiguity to make real things. I've done it as a founder, a CEO, a CMO, a Head of Innovation Strategy, an entrepreneur-in-residence at Nike, and an executive embedded inside some of the largest companies in the world. Day to day, I lead product strategy, experience design, go-to-market execution, and new venture development for companies building products, platforms, and businesses that don't exist yet.
I founded Citizen Inc. in Portland, an award-winning product design firm, grew it to 80 people, $100M+ in contracted work, 30 straight profitable quarters, and year-over-year margins above 30%. Citizen was acquired by EY. Along the way, I led programs that generated over $5B in top-line growth for companies like AT&T, Nike, Disney, Cigna, Intel, Adidas, and 40+ others. I hold 14 US patents.
I've been building with AI since before it had a marketing department. Patented cognitive ML messaging systems for AT&T in 2009. Built Cigna's anticipatory computing (Watson) health platform in 2014. Designed AI-driven "Artificial Accountability" behavioral modeling at Nike in 2016. Shipped an industry-first proprietary AI engine for Rhubarb in 2024. The technology evolves. The approach stays the same: start with human behavior, then build the machine around it.
Since 2014, a thread through my work has been what I call "Make Good": building products for profit that are genuinely good for people. That started with ViVi, a cancer patient intelligence platform I founded alongside LIVESTRONG. It continued with the National Geographic Defy Plastic Innovation Lab at R/GA in Australia, an accelerator helping startups tackle single-use plastics. Most recently, it's Rhubarb, a Techstars-backed AI gardening platform my wife Whitney and I co-founded, now live on iOS and Android. Whitney runs the company as CEO. I led product strategy and AI model design from concept through launch and am transitioning to an advisory role.
I don't specialize in one industry. I've shipped across telecom, healthcare, media, sports, automotive, retail, fintech, and consumer electronics. The best product thinking comes from pattern recognition across many sectors, not deep knowledge of one. The breadth is the point.
I'm based in Bend, Oregon, after 7 years in Australia, and available for the right engagement. Whether that's a CPO role, fractional strategy, contract work, advisory, or operating leadership for a portfolio company, I'm looking for where 20 years of building things can drive immediate impact. Equally happy leading the org or doing the work myself. Most people at this level can only offer you one.
The other stuff: Dual US-Australian citizen. Distinguished Talent Visa for Innovation (Australia, 2020). When I'm not working, I'm surfing, backcountry skiing, growing food, packrafting, cycling the high desert, chasing art, or building something with my kids.
