What happens when even long form content is no longer king and needs an simple effortless experience that can define the foundation of shared short form content while not losing it's meaning or value?

ABC/Disney requested that my team design and develop a simple gestural based “Video Clip” and “Quote” capturing app that was synced to live TV broadcast. The app will be integrated into all of their mobile apps.  It featured live video, social sharing and user-generated content.