AT&T CES 2011 - Barenaked Billboard

What happens when you dream up an experience never executed before, in front of a live audience while partnering with two unfriendly industry leaders seeking billion dollar contracts with the host client?

You deliver the first live LTE concert broadcast in history.

Leading a team engaged with Ericsson to create one-of-a-kind wireless SD-Broadcast backpacks. These backpacks were worn by several cameraman to get different angles of the Barenaked Ladies on stage and their audience, live.

The hardware had to work with the new Alcatel Lucent LTE network cows (as pictured to the right) and be able to push HD video, uploads of 2-5MB, and download it to several large screen touch-interactive monitors that were located throughout the Palms Casino concert venue.

The user interface that was developed invited audiences to play, choose and interact with with the different live video feeds. It worked!