AT&T Drive

What happens when AT&T, Ericsson, GM and 15 service vendors re-introduce the automobile as the next device, the next screen and ultimately the next platform?

By challenging the norms of traditional service introductions I led a team of industry experts to envision AT&T’s Drive Platform by defining the realities of the connected vehicle experience.

All materials became the foundation of the worldwide release of vehicle LTE at 2014 CES.