AT&T Consumer Design Language System

What happens when you define and develop a design language system that becomes the foundational core for memorable digital brand experiences? 

For a three year period, I worked alongside 10 different AT&T Design Teams to create the AT&T Consumer Design Language System (CDLS) establishing a unified experience across AT&T consumer products. CDLS defined a visual identity for AT&T consumer applications for mobile handsets and tablets and introduced the core design foundation and guidelines based on an understanding of users, products, and devices. 

Over time this effort touched over 100 million AT&T Mobility users.