AT&T Family Wiki

What happens when you have an array of new API's, platforms begging for integration and 70% of your postpaid base conveniently billed as "Family"?

In the day when skeuomorphism reigned king, the emergence of converged platforms and ecosystems began to take shape.  As a trusted partner with the consumer, AT&T embarked on an ambitious plan in connecting diverse services together into a robust experience leveraging their firm grip on the 'family'.  

Based on previous strategy work, my team developed schema for provisioning services and applications based on the ‘family.” Over 70% of AT&T’s consumer customers are on Family Plans, yet no value other than shared billing plans were offered. “Family Wiki” was created from the idea that digitizing the epicenter of the family’s communication — the fridge — would enable AT&T to bring the hodgepodge of information from the fridge door to the pocket. Notes, calendars, photos, plus video, texting, voice and location would be baked into a fun, thoughtful user experience.

We promoted 4G with passive HD quality video conferencing and added the notion of the Wiki through imaginative timelines sourced through AT&T’s cloud infrastructure. To present the Family Wiki at 2011 CES, we developed a live sequence of family interactions based on the storyline of a family vacation and presented it on a larger-than-life-sized phone.