What happens when it's no longer about the screen in the den and the second screen is the future?

I led a team that partnered with Uverse on their digital strategy, which included creating experiences for key user groups on new form factors. Uverse sought to create a second screen Uverse user experience concept for a tablet that would be infinitely more capable than being a billboard or remote control.

Based on the observation that Uverse's key user group, the family, were sharing tablets, we created multi-user concepts with experiences tailored to each user based on profiling and semantic data sourced from user preferences and history.