What happens when content is so plentiful that management, tracking, cataloging and expiration becomes an industry?

Some say the coldest winter is a summer in San Francisco, I say spend a winter in Auburn Hills, Michigan.  After countless journeys to Chrysler to support their efforts to find the means to work through all the new DAM's, MAM's and content engines I gained a new respect for the residents living by the Great Lakes.

The result was schemas that enabled the use, distribution and most importantly; the expiration of content as it left the internal product and marketing teams for 3rd-parties all over the U.S.   By simply reading metadata and leveraging an early SAAS database, Chrysler could manage content distribution with confidence.