What happens when the cure for complex interactions is an elegant, intelligent user experience?
Cigna's Compass synthesizes data related to a consumer’s medical plan use, biometric data, incentive information, claims history, and coaching program involvement. Those insights create personalized alerts to notify customers of their best opportunities to improve their health and lower their health care costs.
The creation of Cigna's Compass was a prime example of Citizen's evolutionary Connected Thinking in action:
User - experience expectations from other industries
Industry - moving towards consumer directed health plans
Technology - mobile devices that add context and personalization to our existing experiences
