New Cricket

What happens when you are faced with new management, a new product mix, an insane race-for-the-bottom industry and you know you can rise above it all?

Cricket sought a product portfolio strategy and multi-year road map that would drive growth, brand value and market differentiation. 

The deliverables included a strategic program advancing New Cricket’s ability to deploy branded experiences across mobile devices with a revitalized product experience for the new hyper-competitive no-contract era. It included a clearly articulated vision that could be readily absorbed, evangelized, and acted upon through extended architecture and planning.