What happens when content moves past simple placement and self-identifies?

The Internet has grown past the basics with content, its metadata, link sources, identities, origin and use as default components of websites.  The shift towards intelligent placement becomes the next wave.  

Leveraging emerging fingerprinting technologies, ad services such as Omniture, the leaders in the photo stock, publishing and media sectors, I craft ingenious programs that turn ordinary content into live objects resulting in a radical shift in how content publishers choose and utilize their content.