What happens when managing impending industry disruption turns your business inside-out?

Based on our years of content distribution, cataloging and tracking efforts, Hollywood Video hired our team to define Online Video Rental modeling to help extend their presence outside the outdated brick and mortar stores.  The goal was to preserve and grow market share while securing a position as the leading innovator in the convergent video rental and sales space.

The strategy and concepts were never implemented at Hollywood Video. The ideas were sold off to Movie Gallery and in partnership with Blockbuster Video became a pillar to their OVR strategy moving forward.