What happens when your user experience is beautiful, works flawlessly, gets awards and rave reviews and the concept of ecosystem needs to be met?
After leading teams delivering content, developing strategy for distribution, and user experience leveraging motion content for major broadcast networks and cable providers HTC approached Citizen to redefine the STB and to fulfill their mission of delivering a multi-device ecosystem of content in a seamless manner.
My team worked closely with HTC and their third-party developers to design a set-top-box and second-screen TV viewing experience that leveraged social networks as well as the functionality that HTC users had grown to expect in their devices. The cross-device experience invited users to interact with people in their social networks that were consuming the same content. Additionally, users could use the set-top-box experience to upload and share their own content across linked social networks.