Intel Digital Storefront

What happens when a services strategy is in the doghouse and needs a new life?

My team strategized thorough market, competitive, and user experience analysis to define a digital storefront for Intel and their OEMs. We also negotiated with content providers and aggregators all aspects of content licensing and global distribution on behalf of Intel while optimizing the design for preferred partners.

This platform defined content serving through algorithms, semantic analysis and recommendation engines. The user experience was thoughtfully personal, based on the captured user data which fed it's content curation and multimedia content aggregation.