Intel Merrifield Chipset

What happens when your client is playing catch-up in a space they know they should own?

You define a vision that the other guys can't touch and create a space for entry into the market that communicates revolution, not 'me-too'.

By looking at the data generated by Intel’s next-generation chipset’s low-power sensor hub, Citizen determined a way to make the collected data meaningful and engaging to the end user that had no peer.

By working closely with Intel (they co-habitated in our studio for 6 months) and their 3rd-party developers, my designers were able to create experiences that would translate the data collected by the phone and deliver a storyline that defined Intel's Merrifield mobile chipset Mobile World Congress introduction.