What happens when payments go contactless?

Working with the MasterCard team in Purchase N.Y., I retrofitted new Vivotech RFID contactless terminals to the prototypes being developed and tested by the MasterCard team to run contactless trials with Subway stores in NYC utilizing the Subway loyalty program.  

It was very early for this technology.  Cards were estimated to cost upwards of $2 each and the banking and gift/loyalty segments were not too accommodating.  The result of this program was to gain a peek into the future and the opportunities for applications across the contactless payments space.