MSDN & TechNET
What happens when you entice developers with new channels of access?
"...tonight I'm gonna party like it's 1999..."
In the days when it seemed that Microsoft ruled the world, I was challenged by their marketing team to define new standards for remote communication and proofing to preserve 'print' media from the onslaught of web and email based communications.
The necessary speed and fluency of transforming entrenched analog teams into digital workflows (using Adobe products) was both exhilarating for the invention and exasperating for the internal teams due to the various cost of change.
In all, this work was a first for Microsoft as it grew to add digital communications to its media marketing onslaught for developers and consumers.