Converging Mobile Ecosystems 

What happens when it just isn't that easy?

In 2010 working from the epicenter of the exploding mobile and wireless space, the need for product, service and experiential strategy became more apparent than ever.

As a component of a distinct mobile strategy definition, my team set out to define the threats and opportunities present within mobile. In other words, to define the chaos of converging mobile ecosystems.  

The infographic developed depicts the schizophrenic and disconnected state of the mobile industry circa 2010. Industries and technologies, such as digital imaging, mobile video, advances in interfaces and network technologies that had developed in isolation were quickly becoming connected through emerging hardware and software. Similarly, the field of operating systems was changing rapidly, with new entrants, such as Android and iOS quickly gaining market share and enabling these connections while others with a large existing market were shrinking. 

The volume of the operating system circles along the bottom show the projected growth of each OS, while the thickness of the line shows the number of devices using the OS currently in the market. Each set of concentric circles shows the development timeline of each sub-industry, and the lines between them the connections stemming from major innovations based in Audio, Video, Imagery and Location services.