Nike Innovation Accelerator - Entrepreneur in Residence

What happens when your try and productize a behavior that represents the core DNA of the most recognized brand tagline in the world. Just do it?

Nike products epitomize Inspiration and aspiration -- yet motivation is simply a tagline.

My tenure as an EIR directed the agenda for innovation and technology development that focused on delivering a new category of services to propel 100 million athletes* to simply 'move' and 'do'.

"Productize Motivation" Make it easy, fun, social, and most of all make it a profit center.