What happens when you have a client with deep pockets, their own gravure press, a thirst for groundbreaking marketing programs and an ulterior motive?

You discover new techniques for anti-counterfeiting. Moving the concepts of connecting content simply based on its digital structure, a printed cigarette box could become an agent of its own identity.  

Working with Phillip Morris' gravure presses and micro-dots, Marlboro was able to turn a box into a bar game and ultimately an anti-theft tool.