Telstra T22 Digital Vision.

What happens when 5G speed is not the issue but what to do with it is?

Defining the role that Telstra should play in 16+million Australian lives.

Working with senior leadership at Telstra, I architected Telstra’s ecosystem of connected consumer touchpoints and introduced the notion of a predictive and adaptive recognition ecosystem based on addressing customer needs and efficiencies while satisfying Telstra’s business imperatives.

Rather than simply optimising each touchpoint or channel in silos. Telstra’s evolution from a channel to a node-based ecosystem will emerge by leveraging a customer’s context, network touchpoints and existing channels together through a varying mix of technology and data sources.